Managing Events Festivals and the Visitor Economy (Paperback-2021)

The first book to bring together scholars, students, industry leaders, policy makers and related national institutes in collaboration across a range of case studies.

Mike is a Reader in Events at the School of Hospitality and Tourism Management, University of Surrey, UK. Previously, Mike was a Senior Lecturer in Management and formerly Programme Director of the MSc International Events Management and MSc Sport Management at Coventry Business School, Coventry University, UK. He has held visiting positions at Pace University (New York, US), Berlin School of Economics and Law (Berlin, Germany), and Waseda University (Tokyo, Japan). His work spans across management, organisational, and development studies, specifically examining the relationship between events, local communities, urban development, and the visitor economy. Most of Mike's work focuses on large scale events like the Olympics and the cities and urban neighbourhoods that play host. He frequently works with global organisations like the International Olympic Committee and regional events organisations to evaluate the impact and legacy of sports and cultural events. To date, Mike's case study work spans across London 2012, Rio 2016 and Tokyo 2020 Olympic Games, Commonwealth Games (e.g. Gold Coast 2018), and regional events.