Managing Retailing: With Updated Content and New Case Studies (Paperback-2018)

The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures and cases.The text provides a detailed understanding of the current retail scenario in India and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty and technology in retailing.With its comprehensive coverage, approach and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.