Marketing Planning & Strategy: A Practical Introduction (Paperback-2022)
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9789354794827
Special Price ₹447.00 Regular Price ₹595.00
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In marketing, one of the most practical things one can learn is how to create a sound marketing plan. Marketing Planning and Strategy guides concisely through the marketing planning process from start to finish, drawing on examples from large brands. It features a running case study about a small services business that breaks the marketing plan into easy-to- digestible chunks. A dedicated chapter on marketing strategy concepts will help one understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. This book will help the reader to develop their marketing decision-making by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.
ISBN13 | 9789354794827 |
---|---|
Product Name | Marketing Planning & Strategy: A Practical Introduction (Paperback-2022) |
Price | ₹595.00 |
Original Price | INR 595.00 |
Author | John Dawes |
Publisher | Sage Publications |
Publication Year | 2022 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 284 |
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