Marketing Strategy (Paperback - 2004)
In stock
Only 1 left
SKU
9780324201406_SAP
Special Price ₹7,252.00 Regular Price ₹9,669.00
Ships in 1-2 Days!
About the Book
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
ISBN13 | 9780324201406 |
---|---|
Product Name | Marketing Strategy (Paperback - 2004) |
Price | ₹9,669.00 |
Original Price | USD 112.95 |
Author | Michael Hartline and O.C. Ferrell |
Publisher | South-Western |
Publication Year | 2004 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 648 |
Weight | 1.500000 |
Write Your Own Review
-
Icon
-
Icon
-
Icon
Lowest Price
Trusted Since 1977
-
Icon
payment method
Secure payment
Featured Books
Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment (Paperback - 2017)
Special Price ₹675.00 Regular Price ₹750.00
Management for UPSC (Main) and Other Competitive Examinations (Paper I) (Paperback - 2022)
Special Price ₹536.00 Regular Price ₹595.00
Joothan: A Dalit's Life (Paperback - 2007)
Special Price ₹413.00 Regular Price ₹550.00
Login and Registration Form