Persuading People (Paperback-2008)

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience and psychological savvy. That's where this new volume comes in by enabling you to:· Build your credibility. Adapt your pitch to your audience. Win your listeners' minds and hearts. Overcome resistance to your proposals. Leverage the forces that move people to embrace new ideas.

The Pocket Mentor Series offers immediate solutions to common challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real life examples to help you identify your strengths and weaknesses and hone critical skills.