Principles of International Marketing (Paperback - 2012)

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About the Book
'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.

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ISBN13	9781133588399
Product Name	Principles of International Marketing (Paperback - 2012)
Price	₹10,615.00
Original Price	USD 124.00
Author	Michael R. Czinkota and Ilkka A. Ronkainen
Publisher	South-Western
Publication Year	2012
Subject	Business Management
Binding	Paperback
Language	English
Pages	200
Weight	0.500000