Public Relations Metrics: Research and Evaluation (Hardbound - 2008)
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9780805862720_SAP
Special Price ₹10,179.00 Regular Price ₹13,572.00
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About the Book
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
ISBN13 | 9780805862720 |
---|---|
Product Name | Public Relations Metrics: Research and Evaluation (Hardbound - 2008) |
Price | ₹13,572.00 |
Original Price | GBP 130.00 |
Author | Ed. by Ana Tkalac Vercic |
Publisher | Routledge |
Publication Year | 2008 |
Subject | Business Management |
Binding | Hardbound |
Language | English |
Pages | 352 |
Weight | 0.681000 |
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