Retail Marketing (Paperback - 2015)
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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
| ISBN13 | 9789001807924 |
|---|---|
| Product Name | Retail Marketing (Paperback - 2015) |
| Price | ₹8,873.00 |
| Original Price | GBP 84.99 |
| Author | Frank Quix and van der Kind Rob |
| Publisher | Routledge |
| Publication Year | 2015 |
| Subject | Business Management |
| Binding | Paperback |
| Language | English |
| Pages | 576 |
| Weight | 0.930000 |
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