Service Industries Marketing: New Approaches (Paperback - 1998)
In stock
Only 1 left
SKU
9780714644394_SAP
Special Price ₹4,463.00 Regular Price ₹5,950.00
Ships in 1-2 Days!
About the Book
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
ISBN13 | 9780714644394 |
---|---|
Product Name | Service Industries Marketing: New Approaches (Paperback - 1998) |
Price | ₹5,950.00 |
Original Price | GBP 56.99 |
Author | Mark Gabbott and Gillian Hogg |
Publisher | Routledge |
Publication Year | 1998 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 184 |
Weight | 0.277000 |
Write Your Own Review
-
Icon
-
Icon
-
Icon
Lowest Price
Trusted Since 1977
-
Icon
payment method
Secure payment
Featured Books
Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment (Paperback - 2017)
Special Price ₹675.00 Regular Price ₹750.00
The General Theory Of Employment, Interest And Money (Paperback-2024)
Special Price ₹405.00 Regular Price ₹450.00
Amitav Ghosh’s The Shadow Lines: Critical Essays (Paperback - 2022)
Special Price ₹315.00 Regular Price ₹350.00
Login and Registration Form