Smartonomics: Simple, Powerful Macroeconomic Tools for Success in an Uncertain World (Paperback - 2017)

About the Book
In today’s global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries.

Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, which have been rather opaque for non-economists until now. These tools empower managers to think independently, swim against the tide (when necessary) and, at times, enter markets when everyone else is abandoning them. This books gives managers a holistic view of the global marketplace and the systemic risks it conceals. 

Numerous case studies illustrate how smart managers transform risk into opportunity, and action learning exercises help readers test whether they understand the eight tools well enough to employ them to achieve important insights.    
About the Author
Shlomo Maital is a Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer Visiting Professor for 20 years at MIT Sloan School of Management for Management of Technology M.Sc. program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He is the author, co-author, or editor of 12 books, including Technion Nation (2012), Global Risk/Global Opportunity (SAGE, 2009), Innovation Management (SAGE, 2007; 2nd edition, 2012) and Executive Economics (The Free Press, 1994), translated into seven languages. He was co-founder of SABE–Society for Advancement of Behavioral Economics.
Shlomo Maital is married, with four children and 12 grandchildren. He completed the New York marathon in 1985 in 3 hours and 51 minutes and in April 2007, completed the Boston marathon in about 5 hours. In February 2008 he climbed Mt. Kilimanjaro and reached Uhuru Summit. In 2010 he climbed Mt. Kazbek, Georgia. He celebrated his 70th birthday with his children and grandchildren by completing a 70 km hike in the Dead Sea Mountains.

D V R Seshadri is an Adjunct Faculty at Indian Institute of Management (IIM), Bangalore. His areas of interest are Business-to-Business Marketing, Corporate Entrepreneurship and Strategy. He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology (IIT), Madras, M.S. (Engineering Sciences) from University of California, San Diego and a Fellow title (Doctorate) from IIM Ahmedabad, with specialization in Production and Quantitative Methods. He has over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programmes at IIM, Bangalore, in his areas of interest and at IIM, Ahmedabad, in the one-year executive MBA programme. He also teaches in various Executive Development Programmes at IIM, Bangalore. He works closely with several companies, providing them training/consulting services in his areas of expertise.
Over the last 10 years, he has developed a number of case studies and authored a number of research papers. He has co-authored three books: Innovation Management (2007) and Global Risk/Global Opportunity (2010) with Professor Shlomo Maital; and Indian adaptation of the book, Business Market Management (B2B): Understanding, Creating and Delivering Value (2010), with James Anderson, James Narus and Das Narayandas.