Strategic Management: Strategists at Work (Paperback - 2014)
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About the Book
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
Key benefits:- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website
ISBN13 | 9781137035448 |
---|---|
Product Name | Strategic Management: Strategists at Work (Paperback - 2014) |
Price | ₹4,056.00 |
Original Price | EUR 43.99 |
Author | Robert MacIntosh and Donald Maclean |
Publisher | Palgrave Macmillan |
Publication Year | 2014 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 240 |
Weight | 0.363000 |
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