Strategic Market Management (Paperback - 2001)

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9780471415725_SAP

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About the Book
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.

The most complete, systematic approach to external analysis available.
Addresses key current strategy issues, and is noted for its extensive use of business examples.

More Information
ISBN13	9780471415725
Product Name	Strategic Market Management (Paperback - 2001)
Price	₹5,303.00
Original Price	USD 61.95
Author	David A. Aaker
Publisher	Wiley
Publication Year	2001
Subject	Business Management
Binding	Paperback
Edition	6th Ed.
Language	English
Pages	352
Weight	1.000000