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The Seven Myths of Customer Management: How to Be Customer-driven Without Being Customer-led (Hardbound - 2003)
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Learn MoreBasic Strategy In Context: European Text and Cases (Paperback - 2010)
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Learn MoreBenchlearning: Good Examples As a Lever for Development (Hardbound - 2001)
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Learn MoreThe Changing Face of People Management In India (Paperback - 2009)
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Learn MoreThe Future of The Multinational Company (Hardbound - 2003)
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Learn MorePrinciples And Practice of Marketing (Paperback - 2005)
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Learn MoreThe Strategy Reader (Paperback - 2004)
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Learn MoreStrategic Marketing: An Introduction (Paperback - 2009)
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Learn MoreAt The Crest of The Tidal Wave: A Forecast for the Great Bear Market (Paperback - 1997)
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