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The Business Writer's Handbook (Spiral-2019)

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9781319058494
Special Price ₹3,053.00 Regular Price ₹4,071.00

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About the Book

From abstracts to online professional profiles, from blogs and forums to the e-mail and formal reports, The Business Writer’s Handbook uses smart, accessible language to spotlight and clarify business writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful business writers.

Developed by a legendary author team with decades of combined academic and professional experience, the book’s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office.

With a refreshed, integrated focus on the ways technologies shape writing, the Twelfth Edition of the Handbook is the indispensable reference tool for writing successfully in the workplace.

About the Author

Gerald J. Alred is Professor Emeritus of English at the University of Wisconsin–Milwaukee, where he is a teaching award recipient and an advisor to the Professional Writing Program. He is author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he is a founding member of the editorial board of the Journal of Business Communication. He is a recipient of the prestigious Jay R. Gould Award for "profound scholarly and textbook contributions to the teaching of business and technical writing."

Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs as well as daily operations of the agency’s public Web site. He has taught at Miami University of Ohio, Slippery Rock State University, Montgomery College, and George Mason University.

Charles T. Brusaw served as a faculty member at NCR Corporation’s Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He has been a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College.

More Information
ISBN139781319058494
Product NameThe Business Writer's Handbook (Spiral-2019)
Price₹4,071.00
Original PriceGBP 38.99
AuthorCharles T. Brusaw
PublisherMacmillan Learning
Publication Year2019
SubjectGeneral Books
BindingSpiral
Edition12
LanguageEnglish
Pages640
Weight0.680000
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