The Dream Society: How the Coming Shift From Information to Imagination Will Transform Your Business (Hardbound - 1999)
In stock
Only 2 left
SKU
9780070329676_SAP
Special Price ₹1,602.00 Regular Price ₹2,136.00
Ships in 1-2 Days!
About the Book
The future is uncertain -- the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.
The future is uncertain -- the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.
By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize On the unknown future, a future Jensen calls "the Dream Society". This dream society is characterized by the commercialization of emotions.
In this provocative exploration. Jensen says that it will no longer be enough to produce a useful product. He shows that, to be successful, the primary purpose of a product will be the ability to fulfill an emotional need.
Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
ISBN13 | 9780070329676 |
---|---|
Product Name | The Dream Society: How the Coming Shift From Information to Imagination Will Transform Your Business (Hardbound - 1999) |
Price | ₹2,136.00 |
Original Price | USD 24.95 |
Author | Rolf Jensen |
Publisher | McGraw Hill |
Publication Year | 1999 |
Subject | Business Management |
Binding | Hardbound |
Language | English |
Pages | 254 |
Weight | 0.500000 |
Write Your Own Review
-
Icon
-
Icon
-
Icon
Lowest Price
Trusted Since 1977
-
Icon
payment method
Secure payment
Featured Books
Dynamics Of Mass Communication: Theory and Practice (Paperback-2023)
Special Price ₹356.00 Regular Price ₹395.00
Principles of Mathematics (Paperback - 2010)
Special Price ₹765.00 Regular Price ₹850.00
Western Political Thought: From Plato to Burke (Paperback-2023)
Special Price ₹536.00 Regular Price ₹595.00
Login and Registration Form