The Entrepreneur's Strategy Guide: Ten Keys for Achieving Marketplace Leadership and Operational Excellence (Paperback - 2008)

"Tom Cannon has made a significant contribution to business management resources. In this concise yet comprehensive handbook, the entrepreneur has a guide to defining, analyzing, and solving the many challenges facing managers today. The book should be kept close at hand and easily available for use.
Christopher W. Brown
Brattleboro, 'VT, SCORE counsellor
"Mr. Cannon presents a brilliant new look at the tools necessary for the success of the small business owner or startup entrepreneur. He maintains that these entrepreneurs most study the market in detail to be sure that their product offers something that will sufficiently penetrate that market, and he also provides the operational and management strategies necessary to lead the company through to ultimate business success. Both aspects are vital, and it is a shame that, outside of Cannon's valuable work, such prudent recommendations are so seldom paired with the strategies neces-sary to apply the lessons learned."
J. Thomas Lawson
Retired executive at IBM, GTE, EMI, Ltd., and XEROX
"The Entrepreneur's Strategy Guide is a stimulating and accessible how-to book that might well have been subtitled, 'avoiding bankruptcy for the first-time entrepreneur.' Mr. Cannon is a very disciplined thinker and there is no slack in his presentation. He brings every important point to life through examples of what real people did in similar situations. As one who lived through 45 years of challenge from the lions and tigers of the New York business world, I feel that life would have been somewhat more carefree if I had had Mr. Cannon's book at my elbow. Want to be a successful entrepreneur?? Buy the book!"
Earle K. Angstadt
Former CEO of McCall Pattern Co., and Abercrombie and Fitch
"I would highly recommend this book to any aspiring or active entrepreneur seeking to leverage their breakthrough ideas into a market leadership position. It distills 40 years of Tom's consulting experience in a clear, concise manner that I only wish had been available when I started my company, Dortech, in 1962."
Frank B. Carder
Founder and former President of Dortech Co.