The Handbook of Communication And Corporate Reputation (Hardbound - 2013)
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9780470670989_SAP
Special Price ₹12,901.00 Regular Price ₹17,202.00
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About the Book
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
ISBN13 | 9780470670989 |
---|---|
Product Name | The Handbook of Communication And Corporate Reputation (Hardbound - 2013) |
Price | ₹17,202.00 |
Original Price | USD 200.95 |
Author | Craig E. Carroll |
Publisher | John Wiley and Sons |
Publication Year | 2013 |
Subject | Business Management |
Binding | Hardbound |
Language | English |
Pages | 672 |
Weight | 1.180000 |
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