The Social Animal (Paperback-2018)

This landmark textbook maintains its relevance and unique approach edition after edition. The Social Animal offers a brief, compelling introduction to modern social psychology. Through a vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson - aided on this edition by his eminent son Joshua Aronson - probes the patterns and motives of human behaviour.
The book covers diverse and important topics including terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults. This is essential reading for anyone studying Social Psychology.

Elliot Aronson is one of the most eminent and versatile psychologists of our time. He is the only person in the 120 year history of the American Psychological Association to have won all three of its major awards: Distinguished Researcher (1999), Distinguished Teaching (1980), and Distinguished Writing (1975). In addition, among his many honors are the Gordon Allport Prize for his contributions to the betterment of intergroup relations, and the Donald Campbell Award for distinguished research in social psychology.
Joshua Aronson is associate professor of developmental, social, and educational psychology, at New York University. He has won awards for both research and teaching, including most recently, the Scientific Impact Award from the Society of Experimental Social Psychology. He is best known for his pioneering research on stereotype threat, research that has been cited in three Supreme Court cases and has been among the most widely cited research programs in psychology and education.