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The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers (Hardbound - 2011)

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9780470979846_SAP
Special Price ₹3,852.00 Regular Price ₹5,136.00

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About the Book
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.

Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay.

"Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship."
--Luis Vicente, Head of Partnerships, Manchester City Football Club

"An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands."
--Faisal Al-Dail, Saudi Post

More Information
ISBN139780470979846
Product NameThe Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers (Hardbound - 2011)
Price₹5,136.00
Original PriceUSD 60.00
AuthorPippa Collett and William Fenton
PublisherJohn Wiley and Sons
Publication Year2011
SubjectBusiness Management
BindingHardbound
LanguageEnglish
Pages264
Weight0.536000
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