Transnational Audiences: Media Reception on a Global Scale (Paperback - 2016)
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In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
ISBN13 | 9780745670225 |
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Product Name | Transnational Audiences: Media Reception on a Global Scale (Paperback - 2016) |
Price | ₹2,226.00 |
Original Price | USD 26.00 |
Author | Adrian Athique |
Publisher | Polity Press |
Publication Year | 2016 |
Subject | Communication, Mass Media and Journalism |
Binding | Paperback |
Language | English |
Pages | 224 |
Weight | 0.341000 |
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