Understanding Aesthetics For The Merchandising And Design Professional (Paperback-2010)

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour.

Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.