Winning The Mandate: The Indian Experience (Hardcover-2016)

About the Book

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory. .Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa. .An important contribution to the study of India’s 2014 General Elections.

About the Author
Bidyut Chakrabarty, PhD, is currently a faculty at the Department of Political Science at University of Delhi, India. He was also Dean of the Faculty of Social Sciences and Head of the Department of Political Science, University of Delhi. He has taught in some of the most prestigious educational institutions such as Hull University , UK; Indian Institute of Management (IIM) Calcutta, India; Monash University, Australia; National University of Singapore, Singapore; Hamburg University, Germany ; and James Madison University, USA . Dr Chakrabarty has authored three textbooks for SAGE India: Indian Government and Politics (with Rajendra Kumar Pandey, 2008), Modern Indian Political Thought (with Rajendra Kumar Pandey, 2009) and Public Administration in a Globalizing World(with Prakash Chand, 2012) .
Sugato Hazra, Senior Adviser, DTA Consulting, has a Master’s in Economics and more than 30 years of experience in banking, government, Industry chamber and media. He has also worked with two large corporate groups on economic and policy issues.