The Accidental Scholar (Hardcover-2024)

About the BooK: "Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor and entrepreneur, in other words, a Renaissance Man." Philip KotlerThe Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader.Professor Sheth tells us about the many interesting encounters and opportunities that came along the way that shaped his path to success. While Indian (specifically Jain) culture and family defined Professor Sheth, coming to America enabled him to realize his full potential. Like many who immigrate to the United States and thrive, Professor Sheth knew that becoming a scholar was only one part of his dream come true. The other was to help others realize their dreams as well. Professor Sheth recalls how the steps he took, people he met and opportunities he was afforded were all pieces of the puzzle. Readers will enjoy seeing how these pieces came together in the end.

About the Author: Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology.

Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International and Wipro Limited.

Professor Sheth's accolades include "Outstanding Marketing Educator," an award presented by the Academy of Marketing Science, the "Outstanding Educator" award twice-presented by Sales and Marketing Executives International and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.

In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.

Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment and the 4 A's of Marketing.

John Yow's has been Professor Sheth's researcher and writer for several of his books, including Tectonic Shift, Self Destructive Habits of Good Companies and Chindia Rising. For the last few years, John has been writing books about birds including The Armchair Birder and The Armchair Birder Goes Coastal. He is currently working on a book about endangered birds. He and his wife Dede live in Paulding County, Georgia, USA.

John Yow has been Professor Sheth's researcher and writer for several of his books, including Tectonic Shift, Self Destructive Habits of Good Companies and Chindia Rising.

For the last few years, John has been writing books about birds including The Armchair Birder and The Armchair Birder Goes Coastal. He is currently working on a book about endangered birds.He and his wife Dede live in Paulding County, Georgia, USA.