Effective Promotional Planning For E-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works! (Paperback - 2001)

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About the Book
This is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. The author aims to offer comprehensive hand-holding guide to understanding exactly what constitutes an e-business, followed by an outline of key planning questions and a focus on the elementals of marketing.

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ISBN13	9780750652681
Product Name	Effective Promotional Planning For E-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works! (Paperback - 2001)
Price	₹2,918.00
Original Price	GBP 27.95
Author	Cathy Ace
Publisher	Butterworth-heinemann
Publication Year	2001
Subject	Business Management
Binding	Paperback
Language	English
Pages	298
Weight	0.509000