Relationship Marketing: Dialogue and Networks in the E-commerce Era (Paperback - 2002)
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9780470843413_SAP
Special Price ₹3,852.00 Regular Price ₹5,136.00
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About the Book
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
ISBN13 | 9780470843413 |
---|---|
Product Name | Relationship Marketing: Dialogue and Networks in the E-commerce Era (Paperback - 2002) |
Price | ₹5,136.00 |
Original Price | USD 60.00 |
Author | Richard J. Varey |
Publisher | Wiley |
Publication Year | 2002 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 248 |
Weight | 0.500000 |
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