• ISBN13: 9788126936236
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: N/A
• Publication Date: December 11, 2023
• Pages: 282
• Original Price: INR 595.0
• Language: English
• Edition: N/A
• Item Weight: 310 grams

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need to survive business challenges and succeed in today's dynamic and challenging economic environment.

The Industry and Society 4.0 as well as the pandemic have changed the business and revenue models of many industry categories. In a fiercely competitive marketplace, innovation is the key to survival and growth. Therefore, businesses need to relentlessly pursue continuous productivity enhancement, cost management and product innovation to maintain a strategic edge over their competition. The book provides a holistic and contemporary lesson on strategic management by encompassing areas such as strategy development, new economic policies, strategies for survival, competitive advantage, growth, mergers, globalisation, innovation and portfolio management.

The author also brings together numerous examples and case studies on companies such as Infosys, Reliance, Biocon and Amul to explain how organisations have faced and dealt with business and economic challenges.

Rajat Kanti Baisya is Chairman and Managing Director of Strategic Consulting Group Pvt Ltd and former Senior Professior of Marketing and Strategic Management and also Head of the Department of Management Studies at IIT Delhi. Currently, he serves as a Distinguised Visiting Professor at many reputed Indian and overseas institutions.