Business Management

• Author(s): M. Dash | Neena Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyManagement is the primary force within any organization which coordinates the activities of various systems in relation to ...

• Author(s): Sushil Kumar Srivastava • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyCareer counseling, planning and guiding is a very important and contemporary topic. Many books, articles and studies dea...

• Author(s): B. NandhaKumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchang...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employee...

• Author(s): Devyani M. Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Architecture & Interior DesignsWhat do some of the world’s leading brands within design, technology and business industries have in common? They adapt...

• Author(s): Ganesh Chella | Archana Edward Madhavan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCoaching promises a leader-development intervention, but turning that promise into tangible results can be chal...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManager to CEO is an indispensable resource for aspiring professionals trying to pave their way in the corporate environment. The book of...

• Author(s): Robert Jones • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Marketing - GeneralBranding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Co...

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementVery few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handl...

• Author(s): Paul Westhead And Mike Wright • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: EntrepreneurshipThere has been an explosion of interest in entrepreneurs in the popular media, as well as in ...

• Author(s): Lloyd I. Rudolph Susanne Hoeber Rudolph | Susanne Hoeber Rudolph • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: History & Theory - GeneralIn the summer of 1956, Lloyd Rudolph and Susanne Rudolph traveled 5,000 mil...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDigital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling...

• Author(s): Kaushal Kumar Agrawal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book Insight into Income Tax: Based on Memory Retention Techniques, like its earlier editions, has been designed for ...

• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsP.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department of ...

• Author(s): Geetima Das Krishna | Biswajit Nag • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Indian Bond Market: Structure, Conduct an...

• Publisher: Atlantic • Publisher Imprint: Storydea • Subject: Business Management“What if the future of leadership lies not in choosing between technology and emotion—but in integrating both?” Bytes and Breaths: The Vitasphere Quest is a mode...

• Author(s): Christopher S. Browning • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Security (National & International)The subject of international security is never out of the headlines. The sub...

• Author(s): Anandi P. Sahu | Sid Mittra | Shailendra Kumar Rai • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn all-encompassing companion to understanding the nuances of the financial planning process. This ...

• Author(s): Hedwig Lewis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities...

• Author(s): Sandeep Goel • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book makes sense of the finance world from a non-finance perspective. It introduces, explains and demystifies esse...

• Author(s): Fitzhugh • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: Sales & Selling - GeneralVery Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the...

• Author(s): GMAC • Publisher: Wiley • Publisher Imprint: Wiley India • Subject: Business Management

• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...

• Author(s): Arunangshu Giri | Debasish Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn indispensable companion to UG and PG students of social sciences, this book will enable readers to identify resear...

• Author(s): Chandrasekhar Krishnamurti | Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis revised edition of the well-known text provides a comprehensive and well-balanced overview of the en...

• Author(s): Shil Niyogi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhat do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? ...

• Author(s): Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven ...

• Author(s): Udai Lal Paliwal | Sandip Shah | Vineeta Arora • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Ce...

• Author(s): Pushpinder Singh Gill | Paramjeet Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Principles of Management is an attempt to present a clear and logical view of concepts, theories, and p...

• Author(s): S.K. Tarafder • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManagers are the inviolable and solid pillars of organisations on which depends the prosperity of the establishment they work for. With t...

• Author(s): Jagdeep Yashpal Kapoor • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-orie...

• Author(s): John Hendry • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Management - GeneralAbout the Book Leading management scholar, John Hendry provides a lively introduction to the nature and pra...

• Author(s): Tracy Y. Tuten | Michael R. Solomon | Adapted by Bikramjit Rishi • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementStudents of MBA and PGDM courses would be the primary target audience ...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIncreasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and st...

• Author(s): Winston Fletcher • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Advertising & PromotionAdvertising is riddled with myths and misunderstandings. It is believed to be both immensely po...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBranding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever...

• Author(s): Sraban Mukherjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build comp...

• Author(s): Sameer Deshpande | Nancy R. Lee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSocial Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: I...

• Author(s): Anne Mette Rosting • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralIn life there are two roads to choose from—the road of light, filled with happiness and pos...

• Author(s): Jeremy Moon • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Business EthicsCorporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on soci...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementUnlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the inval...

• Author(s): S. Ramnarayan | T.V. Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementS. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decad...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...

• Author(s): Mary Jo Hatch • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Organizational BehaviorOrganizations are everywhere. We meet them on every street corner in the form of families and shops, s...

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

• Author(s): Rabindranath Bhattacharya | Anindita M. Bhattacharyya • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: General About the Book An easy-to-read textbook that will help students t...

• Author(s): Gautam Majumdar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Finance - GeneralEver wondered what phrases like ‘underwater mortgage’, ‘money mules’, ‘peer to peer lending’, ‘vi...

• Author(s): Christopher Nobes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Accounting - GeneralAlmost everyone will have some connection to accounting - in business, through self-employment, perso...

• Author(s): Cohen Stephen Philip • Publisher: Oxford UP • Publisher Imprint: Oxford UPIn this book, Stephen Cohen offers a panoramic and intensely biographical portrait of this complex country--from its ideational origins to its present existenc...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWays and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and b...

• Author(s): Annmarie Hanlon • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to im...

• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

• Author(s): Dr Jyoti Doval's| Dr Etinder Pal Singh • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Edgex: Mastering Soft Skills for Ulti...

• Author(s): Anuj Jain • Publisher: BluOne Ink • Publisher Imprint: BluOne Ink • Subject: Business ManagementSuccess is a Low-Probability Game is a powerful companion for anyone aiming to achieve something extraordinary. Whether youÕre chasing a ...

• Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismMastering Technical and Business Communication is a captivating book that gives practitioners an opportunity to develop skills in technical wr...

• Author(s): Acharyya Rajat • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Environmental EconomicsThe Oxford India Short Introductions are concise, stimulating, and accessible guides to different asp...

• Author(s): Shailja Sharma | Nimit Chowdhary • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism a...

• Author(s): Chetan Walia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Ter...

• Author(s): Dinesh Kumar | Punam Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWith 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of Ind...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what...