Business Management

"A practical user-friendly process manual for every stakeholder who wishes to leverage the process of personal change and transformation through coaching. Strikes home in its authenticity, relatedness and evocative appeal. Lands the case well for ...

What do some of the world’s leading brands within design, technology and business industries have in common? They adapt and use the design thinking approach to address the challenges and steer the innovation process. While Silicon Valley experts...

A command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities of executives, entertainers, politicians, celebrities and many more. Over the last couple of decades, the I...

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the dynamic field of digital marketing and advertising. This textbook covers the breadth and depth of th...

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy s...

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides ...

The subject of leadership raises many questions: What is it? How does it differ from management and command? Are leaders born or bred? Who are the leaders? Do we actually need leaders? Inevitably, the answers are provocative and partial; leadersh...

Management is the primary force within any organization which coordinates the activities of various systems in relation to its objectives. A school being a social organization with specified objectives, the school management means the use of peopl...

This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals. Written in an accessible style and offering clear and pr...

About the Book Leading management scholar, John Hendry provides a lively introduction to the nature and practice of management. Tracing its development over the last century, he looks not only at what managers do, but also provides an insight into...

The subject of international security is never out of the headlines. The subjects of war and peace, military strategy, the proliferation of nuclear weapons and revisionist states remain central to the discussion, but burgeoning concerns such as cl...

What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? Is it their vision, their leadership styles, their people-management skills, or their industry insight? Perh...

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build and rejuvenate successful brands. 24 Brand Mantras: Finding a Place in the Mi...

Was it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Teresa that made them achieve remarkable breakthroughs that have changed the world in many ways? Every business ...

An all-encompassing companion to understanding the nuances of the financial planning process. This comprehensive text is the outcome of decades of teaching and practical experience of the authors in the field of financial planning. It is the firs...

This book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven around the theme of value-based management, Corporate Finance: Text and Cases offers a rigorous understanding of ...

Organizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build competitive advantage. Through a comprehensive approach, Corporate Coaching: The Essential Guide highlights how organ...

Students of MBA and PGDBM will find this book useful. It is also useful to attendees of executive and management development programs. The updated edition of the book discusses all the major topics of organizational behavior and challenges the rea...

About the Book An easy-to-read textbook that will help students to understand and appreciate the concepts and decision-making processes of supply chain management through analytics.This book presents the concepts, strategies and models relate...

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations ar...

An indispensable companion to UG and PG students of social sciences, this book will enable readers to identify research problems, carry out research enquiries effectively and report them systematically for further use. Research Methods: Texts and...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook i...

GIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Centre offering a detailed overview of the IFSC at GIFT CITY, Gandhinagar. It provides an in-depth look at the regulations and guidelines that sh...

Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Management Development Programs. Social Media Marketing blends essential theory with practical applicatio...

The book Principles of Management is an attempt to present a clear and logical view of concepts, theories, and principles of management. In this book, it has been tried to analyse the role and importance of the practice of management from historic...

This first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) and non-trading modes (strategic alliances and partnerships, joint ventures, mergers and acquisitions, ro...

P.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department of Economics, Kurukshetra University, Kurukshetra (Haryana) from where he has recently retired afte...

In the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, ma...

Manager to CEO is an indispensable resource for aspiring professionals trying to pave their way in the corporate environment. The book offers a comprehensive exploration of the challenges managers face as they rise through the ranks, paired with a...

The second edition of Business Communication is a comprehensive textbook specially designed to meet the needs of management students. The text material has been restructured to provide a more balanced and exhaustive coverage of the subject and giv...

A must-have textbook for students and budding HR professionals that provides insights on attracting, retaining and motivating talent in organizations for sustained competitive advantage. This book provides the readers with a better understanding o...

When you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the banknotes in your pocket, the credit and debit cards, or the shiny coin that falls out of your pocket. All the...

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories...

Social Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, is structured around the ten-step marketing planning process. It encourages social change manager...

About the Book What is a project? How are projects organized to deal with a complex, rapidly changing, and uncertain world? Why are projects the organization of the future? A project is a temporary organization and one-time process established to ...

An invaluable textbook for aspiring and practicing managers who want to create a 21st century business that is ethical and sustainable Principles of Management: Practicing Ethics, Responsibility, Sustainability places humanity, positivity and the...

A new workplace demands that you take charge of your anchors. It challenges you to pay attention to the aspects that drive your behaviour, attitudes, perceptions, and emotions. At the same time, recognizing the motives, needs and emotions of other...

This book makes sense of the finance world from a non-finance perspective. It introduces, explains and demystifies essential ideas of business finance to those who do not have a financial background or training. The book delineates the financial w...

Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction,...

In the summer of 1956, Lloyd Rudolph and Susanne Rudolph traveled 5,000 miles from London to Jaipur in a Land Rover and recorded their impressions and experiences of people and places encountered on the way. Their passage to India marked the begin...

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? ...

This adaptation is an invaluable manual on developing the essential life and workplace skill of project management. Project Management: A Value Creation Approach guides its readers through the entire life cycle of a project, from conception to com...

Negotiation is not formulaic. How we negotiate is determined largely by the context in which the negotiation process takes place. Negotiation: Communication for Diverse Settings provides the reader with a comprehensive overview of the negotiation ...

WHAT IF YOU CAN PREDICT WHICH HIGH PERFORMERS ARE AT RISK OF LEAVING 6 MONTHS BEFORE THEY WALK OUT THE DOOR? MERGE EXTERNAL DATA WITH YOUR OWN BUSINESS METRICS TO PROJECT WORKFORCE DEMAND 6, 9, OR EVEN 18 MONTHS FROM NOW? TRIAGE INCOMING RESUMES O...

Unlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the invaluable lessons that extend beyond the confines of traditional business education, exploring the workings...

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the con...

What makes a social entrepreneur ? A handful of pragmatism with a generous dose of idealism. How does one recognize a social entrepreneur? Look for the ones solving social problems strategically. Who do they serve? Under-served markets and commun...

S. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decades to answer some of the most critical questions in Organization Development (OD) today: · How is OD taking shape in rece...

Can the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the key influencer when companies face existential threats? At a time when businesses stare at great uncertainty, this book bri...

Courses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of indirect taxes preceding the Goods and Services Tax (GST) introduced in 2017, the book seamlessly transiti...

An engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing economies. The predominant understanding of enterprise and entrepreneurship (E&E) has emerged from the perspective of industrialized and...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive Marketplace discusses core issues in brand manage...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to p...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her knowledge in a clear and coherent manner. The Main Examination is intended to assess the overall intellectual t...