• ISBN13: 9780199568925
• Binding: Paperback
• Subject: Business Management
• Publisher: Oxford UP
• Publisher Imprint: Oxford UP
• Publication Date: August 16, 2010
• Pages: 160
• Original Price: INR 350.0
• Language: English
• Edition: N/A
• Item Weight: 140 grams

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Winston Fletcher has worked in advertising for many years, and is the only person ever to have been both Chairman of the Advertising Association and President of the Institute of Practitioners in Advertising. He has spoken and lectured throughout the world on advertising, marketing and marketing research, and has written extensively on advertising in the media. He was founder Chairman of the World Advertising Research Center, and is a Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster. He is the author of leading books on advertising and other business topics including the forthcoming Powers of Persuasion: The Inside Story of British Advertising (OUP, July 2008).