Search results for “[Subject: advertising-promotion]”

• Author(s): Rungpaka Amy Hackley | Chris Hackley • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementUnique in its approach, this edition situates the key concepts of marketing communications from the pers...

• Author(s): Chris • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - GeneralThis textbook introduces the key concepts, methods and issues within advertising and promotion for students taking course...

• Author(s): Angeline Close Scheinbaum • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Advertising & PromotionGain an understanding of advertising and brand strategy from an integrated marketing, advertising and b...

• Author(s): George Belch • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education

• Author(s): Matthew P. McAllister • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Media StudiesThe Routledge Companion to Advertising and Promotional Culture provides ...

• Author(s): Andres Vrant | The Ink Company Publishing • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionPalabras "Excéntricas". Palabras que hacen una promesa. Palabras que crea...

• Author(s): Guy Cook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and i...

• Author(s): Chris • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Advertising & Promotion

• Author(s): J. Armstrong • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Advertising & PromotionWritten by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast ...

• Author(s): J. Armstrong • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Advertising & PromotionWritten by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast ...

• Author(s): Sunitha Srinivas C • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Advertising & PromotionThis book looks at what goes into localization of advertisements in Indian languages...

• Author(s): Helen Powell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesThe rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are ...

• Author(s): Timothy L. Peterson • Publisher: Timothy Peterson • Publisher Imprint: Timothy Peterson • BISAC: Advertising & PromotionImagine Getting Money In Your Mailbox. Wouldn't you like to make more money? This guide is your step-by-step ...

• Author(s): Matthew P. McAllister • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Advertising & PromotionAdvertising in the United States has infiltrated virtually every aspect of life from classroom television...

• Author(s): Jay Diamond • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business Management • BISAC: Industries - Fashion & Textile IndustryRetail Advertising and Promotion explores how today's retailers can effectively rea...

• Author(s): Chris Hackley • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Advertising & PromotionOffering a short, concise and creative take on advertising and promotion, the new edition includes more o...

• Author(s): John Wilmshurst | Adrian MacKay • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to ...

• Author(s): Helen Powell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Media StudiesThe rapid growth of promotional material through the internet, social media, and entertainment culture...

• Author(s): Einstein • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Advertising & Promotion3000. That's the number of marketing messages the average American confronts on a daily basis from TV c...

• Author(s): Information Reso Management Association • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Advertising & Promotion

• Author(s): John Philip Jones • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Advertising & PromotionJohn Philip Jones, bestselling author and internationally known advertising scholar, has written a ...

• Author(s): J. George Frederick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis book collects together pieces by significant figures in American advertising, including George L. Dyer, who...

• Author(s): Kenneth Clow • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education LimitedKenneth E. Clow held the rank of Emeritus Professor at the University of Louisiana at Monroe. He previously served at that institution ...

• Author(s): Ken Allen • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & Promotion

• Author(s): John Caples • Publisher: www.bnpublishing.com • Publisher Imprint: www.bnpublishing.com • BISAC: Advertising & PromotionA veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headline...

• Author(s): Herman Holtz • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Advertising & PromotionThis guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author d...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

• Author(s): Kenneth Edlin • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionUncover the dynamic role of marketing managers who craft compelling campaigns to connect brands with ...

• Author(s): Winston Fletcher • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Advertising & PromotionAdvertising is riddled with myths and misunderstandings. It is believed to be both immensely po...

• Author(s): Chris Hackley • Publisher: Sage Publishing Ltd • Publisher Imprint: Sage Publishing Ltd • BISAC: Advertising & PromotionOffering a short, concise and creative take on advertising and promotion, the new edition includes more on di...

• Author(s): W.A. Evans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAdvertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern adv...

• Author(s): Nora J. Rifon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAdvertising and Violence identifies and analyzes the important issues related to violence in advertising and its overa...

• Author(s): M. L. Humphrey • Publisher: M.L. Humphrey • Publisher Imprint: M.L. Humphrey • BISAC: Advertising & PromotionAdvertising Helps Sell Books.And for many forms of advertising, such as Facebook, Amazon A+ Content, Bookbub CPC ads, we...

• Author(s): Kevin J • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • BISAC: Advertising & Promotion