Search results for “[Subject: advertising-promotion]”

• Author(s): Rungpaka Amy Hackley | Chris Hackley • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementUnique in its approach, this edition situates the key concepts of marketing communications from the pers...

• Author(s): George Belch • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education

• Author(s): Angeline Close Scheinbaum • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Advertising & PromotionGain an understanding of advertising and brand strategy from an integrated marketing, advertising and b...

• Author(s): Kenneth Clow • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education LimitedKenneth E. Clow held the rank of Emeritus Professor at the University of Louisiana at Monroe. He previously served at that institution ...

• Author(s): J. Armstrong • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Advertising & PromotionWritten by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast ...

• Author(s): Jay Diamond • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business Management • BISAC: Industries - Fashion & Textile IndustryRetail Advertising and Promotion explores how today's retailers can effectively rea...

• Author(s): John Philip Jones • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Advertising & PromotionJohn Philip Jones, bestselling author and internationally known advertising scholar, has written a ...

• Author(s): Einstein • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Advertising & Promotion3000. That's the number of marketing messages the average American confronts on a daily basis from TV c...

• Author(s): Timothy L. Peterson • Publisher: Timothy Peterson • Publisher Imprint: Timothy Peterson • BISAC: Advertising & PromotionImagine Getting Money In Your Mailbox. Wouldn't you like to make more money? This guide is your step-by-step ...

• Author(s): Andres Vrant | The Ink Company Publishing • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionPalabras "Excéntricas". Palabras que hacen una promesa. Palabras que crea...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

• Author(s): Helen Powell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Media StudiesThe rapid growth of promotional material through the internet, social media, and entertainment culture...

• Author(s): Wilmot Lippincott • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Outdoor Advertising" by Wilmot Lippincott offers a comprehensive look at the principles and practices of v...

• Author(s): John Wilmshurst | Adrian MacKay • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to ...

• Author(s): Matthew P. McAllister • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Advertising & PromotionAdvertising in the United States has infiltrated virtually every aspect of life from classroom television...

• Author(s): J. C. Lewison • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionFacebook Ads didn't stop working.The way most people run them did. In 2026, Facebook advertising is n...

• Author(s): W.A. Evans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAdvertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern adv...

• Author(s): Robyn Blakeman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe author's step-by-step approach to campaign design dissects the creative process necessary to design a successful ...

• Author(s): Albert T. Poffenberger • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Psychology in Advertising" is a seminal exploration into the intersection of human behavior and comme...

• Author(s): Nicholas C. Rossis • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionDo you want to earn good money as a freelance writer? Copywriting is the field that pays best. I...

• Author(s): Daniel Starch • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Principles of Advertising" is an authoritative and comprehensive examination of the scientific methods underly...

• Author(s): Charles Austin Bates • Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: General This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor...

• Author(s): Gilles Vervisch • Publisher: Max Milo Editions • Publisher Imprint: Max Milo Editions • BISAC: Advertising & Promotion"That's the game my dear Lucette!"(What is happiness?)"Beef, the taste of being together."(What is religion?)"B...

• Author(s): Margo Berman • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Advertising & PromotionFrom the Back CoverTHE COPYWRITER'S TOOLKIT THE COMPLETE GUIDE TO STRATEGIC ADVERTISING COPY "From str...

• Author(s): M. L. Humphrey • Publisher: M.L. Humphrey • Publisher Imprint: M.L. Humphrey • BISAC: Advertising & PromotionAdvertising Helps Sell Books.And for many forms of advertising, such as Facebook, Amazon A+ Content, Bookbub CPC ads, we...

• Author(s): Ken Allen • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & Promotion

• Author(s): Albert A. Reed | Kate E. Griswold | George French • Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as mi...

• Author(s): Felicia Brown Lmbt • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Advertising & PromotionReady to feel confident in marketing your business? Busi...

• Author(s): M. L. Humphrey • Publisher: M.L. Humphrey • Publisher Imprint: M.L. Humphrey • BISAC: Advertising & PromotionAdvertising Helps Sell Books.And for many forms of advertising, such as Facebook, Amazon A+ Content, Bookbub CPC ads, we...

• Author(s): Joseph Sugarman • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Advertising & PromotionGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywri...

• Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that...

• Author(s): Dave Donelson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - GeneralBusinesses that thrive-and the managers who run them-have one thing i...

• Author(s): John Fredy Cano Gutiérrez • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe following work is a compilation of a series of reflections, articles and analyses developed at differen...