Business & Economics

About the Book Social Scientist completed forty years of publication in the year 2012. To mark this occasion, it is planned to bring out a number of volumes containing articles on specific themes from past issues of the journal. The present book i...

Calculus is a branch of mathematics that deals with limits and the differentiation and integration of functions of one or more variables. In it, analysis or calculation is made using a special symbolic notation. It has two major branches: (i) diff...

The General Theory of Employment, Interest and Money is a quintessential guide to understanding modern economics, exerting a profound influence on economic theory and practice. In this seminal work, Keynes tackles the complexities of economic cycl...

About the Book Dalits in India: Search for Common Destiny explores the status of Dalits in the country by presenting all-India and state-level analyses of various human development and related social and economic indicators. It provides a comprehe...

Discover how artificial intelligence can improve how your organization practices law with this compelling resource from the creators of one of the world's leading legal AI platforms. AI for Lawyers: How Artificial Intelligence is Adding Value, Am...

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy s...

This book includes ten chapters on Public Revenues, the first two chapters being Public Revenue Structure and Tax Incidence and Principles of Tax Shifting, and the remaining eight chapters dealing with eight individual taxes such as Personal Incom...

This updated edition shows you how to use the agile project management framework for success! Learn how to apply agile concepts to your projects. This fully updated book covers changes to agile approaches and new information related to the methods...

A command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities of executives, entertainers, politicians, celebrities and many more. Over the last couple of decades, the I...

The book provides insights into the economic and social transformation that China has undergone from 1979 to the present. Based on the author’s research in China for over three decades,  China’s Transformation: The Success Story and the Success T...

About the Book A concise introduction to data analysis for beginners and intermediate students using IBM – statistical package for social sciences (SPSS) the present book elaborates on the basic understanding and application of statistical tests...

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides ...

John Maynard Keynes is the great British economist of the twentieth century whose hugely influential work The General Theory of Employment, Interest and Money is undoubtedly the century’s most important book on economics—strongly influencing econo...

Rosa Luxemburg was a revolutionary socialist who fought and died for her beliefs. In January 1919, after being arrested for her involvement in a workers' uprising in Berlin, she was brutally murdered by a group of right-wing soldiers. Her body was...

The book Mathematical Statistics provides a balanced and rigorous coverage of all the topics taught in mathematical statistics to the students of economics, statistics, commerce and the physical sciences. It presents a thorough treatment of statis...

We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But wha...

This book ably meets the recent demand for a critical and comprehensive study of social, economic and cultural history of medieval India. The latest trend in Indian historiography is to de-emphasize political history and to bring into relief, the ...

This authoritative and comprehensive dictionary contains clear, concise definitions of approximately 3,500 key economic terms. Covering all aspects of economics including economic theory and policy, applied microeconomics and macroeconomics, labou...

It’s never too early or too late to uncover the superpowers that are hidden inside you. Using insights from brain research labs, it is possible to sharpen your faculties and empower yourself. Ultra Special Senses (USSs) are a set of perceptive abi...

Environmental law is a broad discipline covering issues such as nature conservation, the prevention or abatement of pollution, and waste management. It also encompasses concerns related to natural resources, such as forests, minerals, and fisherie...

About the Book Leading management scholar, John Hendry provides a lively introduction to the nature and practice of management. Tracing its development over the last century, he looks not only at what managers do, but also provides an insight into...

An indispensable companion to UG and PG students of social sciences, this book will enable readers to identify research problems, carry out research enquiries effectively and report them systematically for further use. Research Methods: Texts and...

The book Mathematical Statistics provides a balanced and rigorous coverage of all the topics taught in mathematical statistics to the students of economics, statistics, commerce and the physical sciences. It presents a thorough treatment of statis...

For a proper understanding of India’s economy as we find today with its fast development, a study of its past economic conditions is necessary. India’s economic history spans nearly 5000 years and dates back to Indus Valley Civilisation the two pr...

Banking in India in the modern sense originated towards the end of the 18th century. The still existing oldest bank in India is the State Bank of India. India’s Partition in 1947 after Independence adversely impacted India’s economy paralyzing ban...

We find risk everywhere--from genetically modified crops, medical malpractice, and stem-cell therapy to heartbreak, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Sho...

The main purpose of development is to spread freedom and its thousand charms to the unfree citizens. The author explains how in a world of unprecedented increase in overall opulence, millions of people living in the Third World are still unfree. E...

This book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven around the theme of value-based management, Corporate Finance: Text and Cases offers a rigorous understanding of ...

Was it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Teresa that made them achieve remarkable breakthroughs that have changed the world in many ways? Every business ...

About the Book An easy-to-read textbook that will help students to understand and appreciate the concepts and decision-making processes of supply chain management through analytics.This book presents the concepts, strategies and models relate...

About the Book Take a deep dive into the regional economy of India to understand the big debates of our time – Is it wiser to develop specialized regional hubs or should they be diversified? Do high-growth regions within developing economies exp...

Since its inception, the Indian model of development has the twin objectives of economic development and social justice woven together. This has shaped both policy and popular aspiration in post-Independence India. In this context, Democratizing D...

The second edition of this bestselling textbook retains its unique learning-by-doing approach to econometrics. Rather than relying on complex theoretical discussions and complicated mathematics, this book explains econometrics from a practical poi...

In 1776 Adam Smith (1723-90) wrote The Wealth of Nations , a book so foundational it has led to him being called the 'father of economics'. Today he is associated with the promotion of self-interest, a defence of greed and a criticism of any gover...

Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves issues that concern us on a daily basis. But when people think about eco...

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations ar...

This is an outstanding survey of some key differences and lessons, within India, concerning some crucial components of human development and self-esteem. The writing is clear and readily accessible to non-specialists.' Times Higher Education Suppl...

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the con...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook i...

This first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) and non-trading modes (strategic alliances and partnerships, joint ventures, mergers and acquisitions, ro...

The present book Insight into Income Tax: Based on Memory Retention Techniques, like its earlier editions, has been designed for both the beginners and the advanced learners of Income Tax, introducing them to the full range of concepts of Income T...

P.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department of Economics, Kurukshetra University, Kurukshetra (Haryana) from where he has recently retired afte...

Biomedical laboratory involves a number of distinct disciplines. However, all these disciplines can be conveniently grouped under two major headings, viz. ‘Conventional laboratory techniques’, and ‘Modern laboratory techniques’. Laboratory medicin...

Written from 1999 onwards, these essays focus on labour at the bottom of the rural economy, lacking social, economic, and political wherewithal, and their struggles to find a foothold in the urban economy. The author draws on his extensive fieldwo...

The most important recent advances in the theory of agrarian relations are explored in this collection of essays. They look at these advances in the context of Indian agrarianism and analyze Indian agricultural performance. Individual essays focus...

The income-poor population in any society is typically identified with reference to a poverty line. The evolution of monetary poverty lines in various concrete historical settings has been attended by several conceptual difficulties.   This book r...

The second edition of Export Import Management has been updated with two new chapters and new case studies. The text material has been restructured to focus on the changes since the last edition. It now has 21 chapters. Beginning with an introduct...

Taxation is crucial to the functioning of the modern state. Tax revenues pay for public services - roads, the courts, defence, welfare assistance to the poor and elderly, and in many countries much of health care and education too. More than one t...

The first-of-its-kind book on data story telling set in the Indian context by an Indian author. The Power of Data Storytelling is a book that aims to solve the classic dilemma of--How do I make company data interesting and present it in the form ...

Amazon's trillion-dollar success is the envy of everyone, but achievable by anyone. What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level. Learnin...

The second edition of Business Communication is a comprehensive textbook specially designed to meet the needs of management students. The text material has been restructured to provide a more balanced and exhaustive coverage of the subject and giv...

Tourism-Principles and Practices is a comprehensive textbook, designed especially for undergraduate and postgraduate students of travel and tourism studies. It focuses on a wide array of concepts, principles, and practices in tourism and is supple...

India's Constitution provides for a federal framework encompassing the central, state, and local governments. The system of fiscal transfers has been guided by India's Finance Commissions to bring revenues closer to expenditures across different t...

A must-have textbook for students and budding HR professionals that provides insights on attracting, retaining and motivating talent in organizations for sustained competitive advantage. This book provides the readers with a better understanding o...

When you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the banknotes in your pocket, the credit and debit cards, or the shiny coin that falls out of your pocket. All the...

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories...

About the Book "The three pillars of sustainable development are economic growth, social development and protection of environment and an integration of these pillars is required for national planning and policymaking. The greatest drawback of the...