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Advertising (VSI): Very Short Introduction

by Winston Fletcher
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Current price ₹245.00
Original price ₹350.00
Original price ₹350.00
Original price ₹350.00
(-30%)
₹245.00
Current price ₹245.00

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Book cover type: Paperback
  • ISBN13: 9780199568925
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Oxford UP
  • Publisher Imprint: Oxford UP
  • Publication Date:
  • Pages: 160
  • Original Price: INR 350.0
  • Language: English
  • Edition: N/A
  • Item Weight: 140 grams
  • BISAC Subject(s): Advertising & Promotion

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Winston Fletcher is Founder Chairman of the World Advertising Research Center, Vice President of the History of Advertising Trust, and Visiting Professor of Marketing at the University of Westminster.

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