• ISBN13: 9788126911608
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint:
• Publication Date: December 30, 2024
• Pages: 334
• Original Price: 595.0 INR
• Language: English
• Edition: N/A
• Item Weight: 430 grams

Increasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and stay ahead of competition. CEOs have to evolve a “value creation” culture for the company so as to properly balance the interests of customers, employees, investors and the marketplace.

This pathbreaking book shifts the focus to creating value for the entire business ecosystem and not just for the shareholders. It will launch organisations into the world of value creation and will convert good CEOs and companies to great ones with longevity and higher profitability.

Gautam Mahajan, President of Inter-Link Services Pvt. Ltd. and Customer Value Foundation, is an internationally acclaimed expert in value creation, strategy and globalisation. A graduate of IIT Madras, with an MBA from Suffolk University and a PhD from the Illinois Institute of Technology, he holds fellowships from Harvard Business School and the Illinois Institute of Technology, where he was honoured with the Distinguished Alumni Award in 2001. Founding Editor of Journal of Creating Value, he has worked with leading companies such as Tata, Birla and Godrej. He has authored several books on customer value and has 18 USA patents to his name, including innovations such as the PET bottle.