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About the Book A guide to recreational adventures along the route of America's most famous pioneer expedition: the Lewis and Clark trail. It includ...

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic ...

Unique in its approach, this edition situates the key concepts of marketing communications from the perspective of advertising agencies and provide...

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and worki...

This is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in Advertising Managem...

The Internet is today the most reliable and accurate medium for advertising. It offers transparency and targeted advertising that is far more relia...

About the Book The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communi...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines...

About the Book Aeglidae focuses on these unique crustaceans who are endemic to South America. The book is the first to summarize the diverse aspect...

Aeroform: Designing for Wind and Air Movement provides a comprehensive introduction to applying aerodynamic principles to architectural design. It ...

About the Book Particle size analysis is extremely important in the characterization of aerosol ensembles. The transport of such particles and drop...

Aesop’s Fables is a collection of fables credited to Aesop, a storyteller believed to have lived in ancient Greece between 620 and 564 BCE. The sto...

This book critically examines the "mutual illuminations" between literature, religion, architecture, films, performative arts, paintings, woodworks...

This volume fosters a re-imagination of the planet where it is seen not only as a resource, but also as an entity that must not be excluded from th...

About the Book Affordability is a new concept that allows the implementation of Continuous Improvement for any organization. It encapsulates contem...

This book offers a new global history of the Soviet invasion of Afghanistan, exploring the conflict both within and beyond the framework of the Col...

Afghan Endgames: Strategy and Policy Choices for America’s Longest War

The book deals with the rise and fall of Afghanistan, and the various factors and players which are active in determining the destiny of Afghanista...

On the relations of Mongolia and Afghanistan with China since 1919.

Afghanistan, a landlocked country in Central Asia, has improbably been at the center of international geopolitics for four decades. After the Sovie...

Africa: Diversity and Development introduces and de-mystifies Africa's diversity and dynamism, and considers how its peoples and environments have ...

Africa in World Politics provides advanced undergraduate and graduate students with the perfect introduction to the challenges faced by African sta...

Charting a renewed course for Africa, this work looks at the immediate challenges resulting from the global changes and the priority medium-term po...

Clearly written and cogently argumented, the book, African American Literature: Politics of Marginal Space in the Fiction of Gloria Naylor, makes c...

About the Book Although Herman Melville's masterworks Moby-Dick and Benito Cereno have long been the subject of vigorous scholarly examination, th...

About the Book This Very Short Introduction looks at Africa's past and reflects on the changing ways it has been imagined and represented, both in ...

African Poetry and Drama

About the Book While progress in Africa can be seen across the board, every day-migrants are dying in the Mediterranean. The continent is in fact a...