Products

About the Book Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses diff...

How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic manag...

A time-tested book that not only explores the basic concepts of strategic management but also links them with new thinking and technologies.   Str...

Strategic Management Concepts

About the Book Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first t...

Strategic Management may be classified as the managerial science of how to lead and enable business organizations to achieve its stakeholders′ obje...

′Its scope and learning are brilliant and dazzling.’ – Eli Noam, Columbia Business School How did The New York Times transform its organisation f...

About the Book Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed by...

Strategic Management of Flood Risk offers a proven approach for flood risk management in communities internationally. This supports the practical c...

"Strategic Management: Competitiveness and Globalization, 6th Edition" provides the most accurate, relevant, and complete presentation of strategic...

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strateg...

About the Book Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and comp...

About the Book Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that ...

The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business sc...

About the Book Our lives have gradually become dominated by markets. They are not only at the heart of capitalistic economies all over the world, b...

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each ...

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic ...

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects...

Empowering organizations to thrive, this book provides a clear diagnostic framework, with specific approaches and processes that leaders can use to...

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding fiel...

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccin...

Jalebi Management, the first book in Shombit Sengupta’s Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for org...

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own cont...

In the era of globalisation and increased student mobility between institutions and nations, it becomes imperative for institutions to ensure that ...

There is a sharp convergence in international relations in the global arena today. In fact, the nation states’ engagement in the present context ha...

About the Book Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs...

The Strategist Actor, in order to seek a 'win' and search for power, engages in acts of cooperation, contests and conflicts, shaping organizations...

Strategies and Policies in Digital Convergence is the authoritative reference source describing issues in business strategy and public policy risin...

About the Book This title discusses design strategies, implementation difficulties, and the effectiveness of online labs. It provides scholars, res...

Human development is the process of enlarging possibilities, to enhance human choices. In a developing country like India several initiatives have ...

About the Book Due to the increasing importance of the intangible assets of a company, firms are now concerned with how best to manage and measure ...

Strategies That Win Sales: Best Practices from the World's Leading Organizations surveys 150 individuals from 17 top companies who have successfull...

Selected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and in...

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIEN...

About the Book Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative ...

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the hi...

Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples acr...

Political managers--public office holders, legislative staff, campaign managers, policy advocates, and partisan communicators--are united by a comm...

Provides a fresh perspective on organizational strategy through a discursive and interactive approach. The third edition of this well-accepted t...

Written by a team of leading academics, this groundbreaking new text will prove an invaluable guide to the core elements of your strategy courses, ...

Stray Birds, consisting of epigrams and short verses, has two sources. The first source is Kanika (literally, fragments) published in 1899. Most of...