• ISBN13: 9789354791871
• Binding: Paperback
• Subject: Business Management
• Publisher: Sage Publications
• Publisher Imprint: Sage South Asia
• Publication Date: May 6, 2024
• Pages: 544
• Original Price: 995.0 INR
• Language: English
• Edition: South Asia Edition
• Item Weight: 590 grams

A guide that teaches students the fundamental principles behind effective business and professional communication. This text presents a simple and well-organized system to help students become great communicators in a business or professional environment. The present edition is designed to guide students in understanding the basic concepts and skills required for communication and then aid them to improve those skills to excel in the workplace. The book contains comprehensive chapters not only on regular modes of communication but also on topics like professional writing, leadership and non-verbal communication which are essential skills for the modern work environment. This book will be an essential companion to both the student and an employed professional seeking to improve their communication skills. Key Features: • The KEYS framework is a feature that encourages students to apply the concepts taught in this book through exercises in self-reflection • Practical tips and exercises that help readers excel at communication • Exhaustive scenarios and examples that show the use of effective communication in all professional situations • Learning tools like the ‘Explore’ section and discussion questions that enable students to think critically about issues in business communication