• ISBN13: 9781119541837
• Binding: Hardcover
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: April 16, 2019
• Pages: 288
• Original Price: USD 28.95
• Language: English
• Edition: N/A
• Item Weight: 477 grams

About the Book Real-time conversations turn leads into customers</b> Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20^th century technology to communicate with 21^st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time--when it's most convenient for them --conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.<br /><br />Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: <ul> <li>Merge inbound and outbound tactics into a more productive dialog with customers</li> <li>Integrate conversational marketing techniques into your existing sales and marketing workflow</li> </ul> Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high.