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Lean Customer Engagement

Lean Customer Engagement

by Shil Niyogi
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Rs. 395.00
Rs. 395.00 - Rs. 395.00
Rs. 395.00
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Rs. 277.00 - Rs. 277.00
Rs. 277.00

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Book cover type: Paperback
  • ISBN13: 9789385985188
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Response
  • Publication Date:
  • Pages: 204
  • Original Price: INR 395.0
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams

About the Book Watch the author Shil Niyogi talk about Lean Customer Engagement</strong> Welcome to the Age of the Customer! The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.