Business Management

Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making pro...

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing i...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. Th...

In today's world, start-ups and entrepreneurs are creating major impact in the economy not only in India and emerging economies but also in develop...

WALL STREET JOURNAL BESTSELLER NATIONAL BESTSELLER Reimagining what inclusion can look like in our organizations starts with understanding why the...

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and business...

This text provides guidelines in a variety of settings and contexts while presenting best practices in successfully leading the 21st century workfo...

This handbook presents a must-read, comprehensive and state of the art overview of sustainable diets, an issue critical to the environment and the ...

Work Psychology: The Basics provides an accessible, jargon-free introduction to the fundamental principles of work and occupational psychology. Cov...

Managing a Global Workforce examines important human resource management issues and practices in today’s global marketplace, helping current and fu...

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transfo...

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any pr...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management ...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activ...

Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corp...

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and de...

Business Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and var...

Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their th...

This adaptation is an invaluable manual on developing the essential life and workplace skill of project management. Project Management: A Value Cre...

This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions. Man...

An immersive textbook that offers readers a comprehensive and detailed introduction to HRD that is theory-based, evidence-driven and practically or...

A comprehensive textbook that presents a clear, engaging introduction to theories and research in biopsychology. A comprehensive textbook that prov...

A comprehensive textbook that gives a clear and engaging overview of business ethics and the role of business in society. This textbook provides an...

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conc...

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian adve...

A rigorous yet informal companion for students of international consumer Behaviour focusing on sociological and psychological aspects of the subjec...

About the Book: Theory and Practice of Leadership: 2ndEdition If you are looking for a more holistic and critical take on thefield of leadership, l...

The Essential Guide to Doing Your Research Project gives students the knowledge and skills they need to get from `clueless` to `completed`. This hi...

John Mentzer Draws On In-Depth, Real World Interviews With The Top Supply Chain Executives In Twenty Companies, And A Thorough Review Of Supply Cha...

Provides tools for building up the student’s confidence in various complex terminologies and models. The value and use of human resources is paramo...

A comprehensive manual for CSR in the international context but with globally applicable principles. Since enterprises have become aware of the cen...

Unpacks the best practices for designing, implementing, and evaluating strategies for hiring the right people in any organization. A clear and comp...

This book discusses the fundamental theoretical roots of organization design while bringing in fresh cutting-edge thinking and new literature revie...

This best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in the workplace. Author W. Warn...

Negotiation is not formulaic. How we negotiate is determined largely by the context in which the negotiation process takes place. Negotiation: Comm...

A comprehensive and foundational text introducing the essential concepts of Marketing. Marketing: An Introduction is an easy-to-read and engaging t...

The 7th edition of this market-leading textbook continues to review and analyse the major leadership theories with special attention on how each of...

International Marketing discusses the core concepts of marketing in-depth in a global context. In this new edition the authors discuss marketing in...

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging ...

Fundamentals of Supply Chain Management has been designed as a comprehensive text for any course dealing with strategy and supply chains. Written i...

A research guide designed for today?s business student This practical, step-by-step guide shows business students how to successfully conduct a res...

Applied Human Resource Management Strategic Issues andExperiential Exercises gives business students indepth, hands onexperiential learning applica...

This book is a succinct and very accessible reference to the 100 most frequently adopted methods for implementing total quality management (TQM) in...

This textbook discusses supply chain management and provides a comprehensive overview of all the key activities and issues of supply chain and logi...

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccin...

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the...