Business Management

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the ...

The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one c...

Corporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organizations aroun...

Corporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approaches to hone interpersonal dynamics from m...

Office politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Regardless o...

‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have changed and perished. Managi...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and r...

Business, Society and Global Governance is a thoroughly revised and updated new edition of Building Business-Government Relations: A Skills Approac...

Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of ...

Known for its accessible approach and concrete real-life examples, the second edition of Practical Business Negotiation continues to equip users wi...

Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Manag...

The field of Human Resource Development has emerged as one of the most dynamic and multifaceted areas of business and management in recent years. Y...

About the Book: Essentials of Strategic Management This exciting new textbook is built on the belief that strategicmanagement principles are more s...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital mar...

Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioe...

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need to ...

Talent management refers to the process of integrating new workers, developing and retaining current workers and attracting highly skilled personne...

Many books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essentia...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/ her knowledge ...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her knowledge i...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...

The present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and other postgradua...

There have been innovative developments in financial environment, financial markets, financial institutions, financial services and financial techn...

Very few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handle it with d...

This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions abo...

The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mint...

A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy...

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fun...

A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for t...

Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrat...

The tools to inform, persuade, entertain an audience of any size, and to ultimately win more business. From informal luncheons to formal meetings ...

The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new...

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s se...

Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively ...

A real-world guide for adapting to the new energy era The Energy Disruption Triangle is a treatise on the energy revolution's real-world impacts, ...

The Dynamics of Managing Diversity was one of the first books to respond to growing academic coverage of the topic of diversity management at degre...

India has been identified as one of the biggest emerging markets in the world. Indian organizations have increasingly begun to understand the impor...

Institute a proactive reputational management framework that matches individual behaviour to organizational values The Business Ethics Twin-Track ...

This book provides a holistic and accessible approach to Sustainable Fashion Management. It offers an interdisciplinary and practical outlook, comb...

The management and balancing of social, environmental and economic sustainability is one of the most complex and urgent challenges facing both priv...

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and ...

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the hi...

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIEN...

Strategies That Win Sales: Best Practices from the World's Leading Organizations surveys 150 individuals from 17 top companies who have successfull...

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic ...

How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic manag...

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Comm...