Business Management

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries...

Managing People Effectively in a Hybrid Workplace is designed to ensure that both aspiring and experienced people professionals are equipped with i...

The New World of Work explores the many areas of accelerated change in the workplace and how the Human Resource Management function must evolve to ...

The COVID-19 pandemic brought travel to a halt and the global tourism industry has been hit hard by the disruption. This book looks at how the tour...

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketi...

This insightful and timely volume provides a succinct, expert-led introduction to the latest developments in advanced econometric methodologies in ...

Managing Conflict in Organizations introduces the origins, forms, benefits, and consequences of organizational conflict to students and practitione...

Mathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong foundat...

This book offers students an introduction to the concepts of big data and artificial intelligence (AI) and their applications in the business world...

Become familiar with the key concepts of fundamental analysis and learn how to put them into action in the real world Fundamental Analysis For Dum...

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and prof...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educat...

This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Busine...

Rational leadership inspires confidence by capably using appropriate rational means, as described in the first edition of Rational Leadership. Now ...

Winner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital Age introduces students to the essential concepts ...

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases i...

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and appli...

Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management scien...

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical adv...

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marke...

Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making pro...

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing i...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. Th...

In today's world, start-ups and entrepreneurs are creating major impact in the economy not only in India and emerging economies but also in develop...

WALL STREET JOURNAL BESTSELLER NATIONAL BESTSELLER Reimagining what inclusion can look like in our organizations starts with understanding why the...

This text provides guidelines in a variety of settings and contexts while presenting best practices in successfully leading the 21st century workfo...

This handbook presents a must-read, comprehensive and state of the art overview of sustainable diets, an issue critical to the environment and the ...

Work Psychology: The Basics provides an accessible, jargon-free introduction to the fundamental principles of work and occupational psychology. Cov...

Managing a Global Workforce examines important human resource management issues and practices in today’s global marketplace, helping current and fu...

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transfo...

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any pr...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management ...

Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corp...

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and de...

Business Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and var...

Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their th...

This adaptation is an invaluable manual on developing the essential life and workplace skill of project management. Project Management: A Value Cre...

This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions. Man...

An immersive textbook that offers readers a comprehensive and detailed introduction to HRD that is theory-based, evidence-driven and practically or...

A comprehensive textbook that presents a clear, engaging introduction to theories and research in biopsychology. A comprehensive textbook that prov...

A comprehensive textbook that gives a clear and engaging overview of business ethics and the role of business in society. This textbook provides an...

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conc...

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian adve...

A rigorous yet informal companion for students of international consumer Behaviour focusing on sociological and psychological aspects of the subjec...

About the Book: Theory and Practice of Leadership: 2ndEdition If you are looking for a more holistic and critical take on thefield of leadership, l...

The Essential Guide to Doing Your Research Project gives students the knowledge and skills they need to get from `clueless` to `completed`. This hi...