• ISBN13: 9788132110217
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Sage Publications
• Publisher Imprint: Sage South Asia
• Publication Date: March 15, 2012
• Pages: 472
• Original Price: INR 745.0
• Language: English
• Edition: N/A
• Item Weight: 762 grams
• BISAC Subject(s): Communication Studies

Written in a warm and lively style and packed with learning tools,  The Basics of Communication ;offers an engaging look at the inseparable connection between relationships and communication. Steve Duck and David T. McMahan combine theory and application to introduce students to fundamental communication concepts. Their book also provides practical instruction on communicating interpersonally, in groups, in interviews and on making effective presentations. The authors encourage students to think critically, to link communication theory to their own experiences, and to improve their communication skills in the process.

New to the Second Edition ;

-  A new chapter on interviewing ;covers online job searching, interviewing via video/Skype, and much more
-  Each chapter has been streamlined ;to further increase readability, and 42 additional tables help students better synthesize the material 
-  The book’s visually dynamic art program ;has been updated, with 35 new photographs
-  Three new pedagogical boxes ;(Contrarian Challenge, Case in Point, and College Experience) encourage student engagement with the content

Key Features

-  Comprehensive, two-chapter coverage of media and relational technology ;explores the use of mobile devices and social media in daily communication
-  The book’s refreshing and original approach ;engages students with lively, topical examples that challenge them and invigorate classroom discussion
-  Listen in on Your Life, Make Your Case, and  Strategic Communication ;boxes get students personally involved with the material 

Ancillaries

- Effective teaching and learning resources are available at  www.sagepub.com/boc2e
- A password-protected  Instructor Teaching Site ;provides PowerPoint Slides, a test bank, chapter outlines, classroom activities and course project, video and audio links, sample syllabi, speech formats and guidelines and social media tips
- An open-access  Student Study Site ;offers self-quizzes, e-flashcards, video and audio clips, SAGE journal articles, and web resources and exercises