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Mapping Innovation in India's Creative Industries: Policy, Context and Opportunities by Rohit K Dasgupta, Jennie Jordan, Graham Hitchen

Mapping Innovation in India's Creative Industries: Policy, Context and Opportunities

by Rohit K Dasgupta , Jennie Jordan , Graham Hitchen
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Book cover type: Hardcover
  • ISBN13: 9781032824437
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Taylor & Francis Group
  • Publisher Imprint: Rout India
  • Publication Date:
  • Pages: 218
  • Original Price: INR 1295.0
  • Language: English
  • Edition: South Asia Edition
  • Item Weight: 500 grams

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights.