• ISBN13: 9789353286682
• Binding: Hardcover
• Subject: Communication, Mass Media and Journalism
• Publisher: Sage Publications
• Publisher Imprint: SAGE India
• Publication Date: April 16, 2019
• Pages: 296
• Original Price: INR 1095.0
• Language: English
• Edition: N/A
• Item Weight: 510 grams

About the Book Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi’s unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context. About the Author Biswajit Das is Professor and Founding Director of the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi. He has over three decades of teaching and research experiences in the field of theory, method and history of communication in India. Professor Das has been a Visiting Professor at York University; Fellow at the University of Windsor, Canada; Fellow at MSH, Paris; INALCO, Paris; Charles Wallace Trust, London; and the Indian Institute of Advanced Studies, Shimla, India.