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Unchained Value: The New Logic of Digital Business

Unchained Value: The New Logic of Digital Business

by Mary J. Cronin
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Rs. 2,648.00
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Book cover type: Hardcover
  • ISBN13: 9780875849379
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Harvard Busi. Sch.
  • Publisher Imprint: HarBusSch
  • Publication Date:
  • Pages: 224
  • Original Price: USD 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams

About the Book This text provides insights for developing e-commerce strategies. It examines core business functions from supply management to product design and production, from sales distribution to customer support, and describes how companies need to align their business with the Internet.