• ISBN13: 9780789027368
• Binding: Paperback
• Subject: Sociology and Anthropology
• Publisher: T&F
• Publisher Imprint: Routledge
• Publication Date: July 15, 2008
• Pages: 278
• Original Price: GBP 62.99
• Language: English
• Edition: N/A
• Item Weight: 391 grams

About the Book The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. <em>A Cross-Cultural Theory of Voter Behavior</em> uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. <em>A Cross-Cultural Theory of Voter Behavior</em> offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in <em>A Cross-Cultural Theory of Voter Behavior</em> include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in <em>A Cross-Cultural Theory of Voter Behavior</em> is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.