• ISBN13: 9788126933280
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: June 4, 2021
• Pages: 692
• Original Price: INR 695.0
• Language: English
• Edition: N/A
• Item Weight: 660 grams

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. It makes a wide discussion on the topics under marketing management, such as Modern Concept of Marketing; Marketing System and Marketing Process; Marketing Planning and Management; Marketing Decision and Environment; Responsibilities of the Marketing Manager; Marketing Research and Market Segmentation; Marketing Information System; Buyer Behaviour and Buying Motives; Product, Product Mix, and Product Cycle; Product Planning and Development; Product Identification; Pricing Policies and Strategies; Cooperative Marketing; Advertising and Advertising Agency; Evaluating Marketing Performance; Marketing Central and Marketing Audit; Agricultural Marketing in India; Stock Exchanges; Market Risks and Insurance; State Trading and Marketing; Regulated Markets; Money Market Trends and Development in India; and International Marketing. With data gathered from latest publications on the subject, material drawn from standard textbooks, narration in simple language, analytic presentation using central, side, and running headings, examples drawn from Indian context, and actual examination questions at the end of each chapter, this book has been designed as an ideal textbook for the student and a reference book for the teacher of the subject.

Arun Kumar, B.Com. (Hons.), L.L.B., F.C.A., is working on various senior positions in multinational corporations. He is an associate member of All India Management Association. He has utilised his wide experience in management for writing numerous books on theory and practice of management. Rachana Sharma, M.A., Ph.D., was a brilliant student throughout, and her Ph.D. research was highly acclaimed by scholars. She has written numerous books on psychology and management. She has co-authored with Arun Kumar a number of books including Financial Management: Theory and Practice, Company Law and Secretarial Practice, Principles of Business Management, Auditing: Theory and Practice, Personnel Management: Theory and Practice, and Managerial Economics.

• Preface
• 1. Market and Marketing
• 2. Modern Concept of Marketing
• 3. Marketing Organisation
• 4. The Marketing System and Marketing Process
• 5. Marketing Planning
• 6. Marketing Programme, Marketing Mix and Strategies
• 7. Marketing Management
• 8. Marketing Decision and Environment
• 9. Responsibilities of the Marketing Manager
• 10. Marketing Research
• 11. Market Segmentation
• 12. Marketing Information System
• 13. Buyer (Consumer) Behaviour and Buying Motives
• 14. Market Measurement, Sales Forecasting and Sales Budget
• 15. The Product, Product Mix and Product Cycle
• 16. Product Planning and Development
• 17. Product Identification
• 18. Pricing Policies and Strategies
• 19. Pricing Decisions
• 20. Channels of Distribution
• 21. Physical Distribution
• 22. The Wholesaler
• 23. Retail Distribution
• 24. Cooperative Marketing
• 25. Sales Policies
• 26. Promotion of Marketing Communication
• 27. Advertising
• 28. Advertising Agency
• 29. Personal Selling (Salesmanship)
• 30. Sales Management
• 31. Sales Territory, Sales Quotas and Sales Analysis
• 32. Evaluating Marketing Performance
• 33. Marketing Control and Marketing Audit
• 34. Agricultural Marketing in India
• 35. Commodity/Produce Exchanges
• 36. Stock Exchanges
• 37. Market Risks and Insurance
• 38. Transportation
• 39. Storage and Warehousing
• 40. State Trading and Marketing
• 41. Regulated Markets
• 42. Money Market Trends and Development in India
• 43. International Marketing