• ISBN13: 9783031273766
• Binding: Hardcover
• Subject: Business Management
• Publisher: Springer Verlag
• Publisher Imprint: Springer
• Publication Date: December 10, 2023
• Pages: 376
• Original Price: EUR 119.99
• Language: English
• Edition: N/A
• Item Weight: 790 grams

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. 
Helena M. Baptista Alves is a full-time Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches at the Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are Social Marketing, Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing.