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Strategic Marketing Planning
Peter W. Reed
About the Book Our lives have gradually become dominated by markets. They are not only at the heart of capitalistic economies all over the world, b...
View full detailsOrganizational Behavior
Afsaneh Nahavandi, Robert B. Denhardt, Janet V. Denhardt
Students of MBA and PGDBM will find this book useful. It is also useful to attendees of executive and management development programs. The updated ...
View full detailsOrganization Development: The Process of Leading Organizational Change
Donald L. Anderson
An essential introduction to organizational development, focused on modern practical applications of theories. This new edition of Organization Dev...
View full detailsOperations Strategy
David Walters
Operations Strategy by David Walters, 0230224962, 9780230224964, Palgr Mac
International Human Resource Management
Anne-Wil Harzing, Ashly H. Pinnington
The earlier editions of this bestselling textbook have guided thousands of students through their International Human Resource Management studies. ...
View full detailsInternational Business: Theory and Practice
Amit Menipaz, Shiv S Tripathi
International Business: Theory and Practice provides a broad overview of the multidimensional aspects of international business by using examples a...
View full detailsHuman Resource Information Systems: Basics Applications and Future Directions
Michael J. Kavanagh, Mohan Thite, Richard D. Johnson
A practical human Resource information system (HRIS) guide with real-world problems and problem-solving perspectives. This cross-disciplinary textb...
View full detailsConsumer Behaviour
Jim Blythe
About the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what ma...
View full detailsBusiness-to-Business Marketing
Louise E Canning, Raymond McDowell, Ross Brennan
This comprehensive yet concise textbook covers both the theory and practice of business-to-business (b2b) marketing in a globalised world from a Eu...
View full detailsBusiness Process Management
Akhil Kumar
About the Book This book introduces students to business process management, an approach that aims to align the organization's business processes w...
View full detailsBusiness and Professional Communication: KEYS for Workplace Excellence
Shawn T. Wahl, Kelly M. Quintanilla
A guide that teaches students the fundamental principles behind effective business and professional communication. This text presents a simple and ...
View full detailsWhat’s Your Superpower?: Ultra Special Senses and You
Anjana Sen
Troll Proof Branding in the Age of Doppelgangers
Gaurav Sood
Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies such as ...
View full detailsTransformational Leadership in Banking: Challenges of Governance Leadership and HR in a Digital and Disruptive World
Anil K. Khandelwal, Anil K Khandelwal
Transformational Leadership in Banking: Challenges of Governance, Leadership and HR in a Digital and Disruptive World by Anil K. Khandelwal offers ...
View full detailsThe New Sales Manager: Challenges for the 21st Century
Walter Vieira
The Impatient Manager
Walter Vieira
The Conscientious Manager: Nurturing Workplace Ethics and Synergies
Bala Phani Chand Medicharla
Talent Management: A Contemporary Perspective
Swati Dhir, Mamta Mohapatra
Systems Thinking for Effective Managers: The Road Less Travelled
Prashun Dutta
About the Book Traditional education has been extremely biased towards science, owing primarily to the success that science has demonstrated in the...
View full detailsSurfing the Cryptocurrency Wave: Decoding the Next Generation of Money
Shubhasish Das
When you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the banknotes ...
View full detailsStrategic Brilliance: From Concept to Reality
Chetan Walia
Was it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Teresa that ...
View full detailsStrategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Sharad Sarin
How do you teach grammar, punctuation and spelling in primary schools in a way that sparks children’s interest? Trainee and beginning teachers oft...
View full detailsRural Marketing: Challenges and Opportunities
Punam Gupta, Dinesh Kumar
About the Book With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural...
View full detailsOrganizational Behavior
Afsaneh Nahavandi, Janet V. Denhardt, Maria P. Aristigueta
This new textbook discusses all the major topics of organizational behavior emphasizing how individuals, groups, and organizations interact to con...
View full detailsOrganization Development: The Process of Leading Organizational Change
Donald L. Anderson
Covering classic and contemporary organization development (OD) techniques, this is a comprehensive text on individual, team, and organizational ch...
View full detailsMentoring 2.0: A Practitioner’s Guide to Changing Lives
Sunil Unny Guptan
Managerial Economics
J. K. Goyal, Satya P Das
A textbook that sharpens the core decision-making skills of budding managers by using the concepts, logics and principles of microeconomics with su...
View full detailsInternational Human Resource Management
Srinivas R. Kandula
About the Book International Human Resource Management aims to help students gain insights into the practicalities of global human resource managem...
View full detailsInternational Business: Theory and Practice
Amit Menipaz, Ehud Menipaz
What are the fundamental challenges and emerging trends of international business today? International Business: Theory and Practice addresses thes...
View full detailsHuman Resource Information Systems: Basics Applications and Future Directions
Michael J. Kavanagh, Mohan Thite, Richard Johnson
Human Resource Information Systems was the first textbook to provide a thorough introduction to the field of HRIS, combining two major management f...
View full detailsHow to Rule the Internet and Make Money on Every Click
Seema Gupta
Wondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what your sk...
View full detailsGreen HRM: A Climate Conscious Route to Triple Bottom Line
Roma Puri, Soni Agrawal
Environment management and sustainability have become hackneyed terms in management parlance, but they are surprisingly underrated in their practic...
View full detailsFinancial Planning: Theory and Practice
Anandi P. Sahu, Harry StarnJr, Shailendra Kumar Rai
An all-encompassing companion to understanding the nuances of the financial planning process. This comprehensive text is the outcome of decades of...
View full detailsFinancial Management: A Strategic Perspective
Bhagaban Das, Nikhil Chandra Shil
This book discusses the concepts of financial management by using real-life corporate strategies to help understand the decision-making process of ...
View full detailsCorporate Finance: Text and Cases
S. R. Vishwanath
This book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven around the th...
View full detailsCorporate Coaching: The Essential Guide
Sraban Mukherjee
Business-to-Business Marketing
Louise Canning, Raymond McDowell
The Second Edition of this bestselling B2B textbook offers the same accessible clarity of insight, combined with updated and engaging examples. - F...
View full detailsBusiness and Professional Communication: KEYS for Workplace Excellence
Kelly M. Quintanilla, Shawn T. Wahl
This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life busin...
View full detailsBody Language: A Guide for Professionals
Hedwig Lewis, Hedwing Lewis
A Modern Playbook of Digital Transformation
Ashish Ranjan, Amitabh P. Mishra
About the Book In order for successful business transformation to occur, there's an inner transformation that must happen. The innumerable professi...
View full detailsSocial Marketing In India
Sameer Deshpande, Nancy R. Lee
Social Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Goo...
View full detailsGlobal Risk/ Global Opportunity: Ten Essential Tools for Tracking Minds, Markets & Money
Shlomo Maital, D.V.R. Seshadri
Global Risk / Global Opportunity provides business leaders, managers and consultants with tools that help strategize the future along with illumi...
View full detailsVikas ke Liye Prashikshan
Late Udai Pareek, Rolf P. Lynton
This is the third edition of Rolf P. Lynton and Udai Pareek's bestselling book, Training for Development. Completely revised, this new edition refl...
View full detailsThe Winning Manager: Corporate Safalta Ke Liye Samay Ki Kasauti Par Khare Siddhant
Walter Vieira, Walter Viara
This is not a standard book on management. It does not attempt to take the reader through the process of planning, forecasting, organising, delegat...
View full detailsThe Huawei Story
Wu Chunbo, Tian Tao
Huawei was founded in 1987 by ex-military officer Ren Zhengfei and formed as a private company owned by its employees. Its core missions are build...
View full detailsTanaav evam Karya: Tanaav ko Samajhne evam Prabandhan Sambandhi Drishtikon
D. M. Pestonjee, Satish Pandey
About the Book Stress and Work focuses on the problem of stress from various angles and perspectives and provides empirical findings relevant to di...
View full detailsSomwarwar Prem Karaa Aani Tarunpani Nivrutta Whaa
Siddhartha Sharma
About the Book Walk into any classroom of this country and you will find books on numerous subjects like physics, calculus, geography, financial ma...
View full detailsPrabhavpurna Prastaav Lekhan
Vasudev Murthy
This useful book demystifies a very important part of formal business practice—writing a quality proposal. It will help the reader put together a c...
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