Business Management

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the...

This book offers perspectives, insights, techniques, and approaches for efficient and contemporary management practices in an organization. It prov...

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students t...

This book takes a practical approach to human resource management (HRM), providing practicing managers, researchers, and students with a framework ...

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its po...

This book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the premier business and management schools in Indi...

Intercultural business communication has assumed enormous significance in recent times for corporate leaders for transmitting and disseminating ide...

This book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be guided by the given factor endo...

The Covid-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture but also crea...

Effective leadership and organizational performance are concepts that continue to receive widespread attention in the business world. This book exp...

Decent Work-Life in Business: Essential Tool for Sustainable Development presents a detailed discussion of the concept of decent work-life and its ...

This book presents a comprehensive account of the intricacies related to compensation and reward management in Indian organizations—a vital strateg...

Cases in Corporate Finance includes 60 unique case studies that illustrate the application of finance theories, models, and frameworks to real-life...

This book gives readers a hands-on understanding of Excel-assisted statistical techniques to take effective business decisions. It showcases applic...

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times o...

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, ...

This book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own path towards transformational leaders...

WHAT IF YOU CAN PREDICT WHICH HIGH PERFORMERS ARE AT RISK OF LEAVING 6 MONTHS BEFORE THEY WALK OUT THE DOOR? MERGE EXTERNAL DATA WITH YOUR OWN BUSI...

Unlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the invaluab...

We recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of women in le...

EMPLOYEE EXPERIENCE HYBRID WORKPLACE PREDICTIVE ANALYTICS Founders and CXOs realise that talent is the real oil fueling organisational succe...

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The...

The Global Financial Crisis (2007–2008) is undoubtedly the most severe financial crisis the world witnessed since the Great Depression of 1929. The...

KEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter commences w...

What makes a social entrepreneur ? A handful of pragmatism with a generous dose of idealism. How does one recognize a social entrepreneur? Look for...

Management is the primary force within any organization which coordinates the activities of various systems in relation to its objectives. A school...

Are Indian firms living up to their potential? Why is it that Indian boards are not steering Indian organizations in the right direction? This bo...

An indispensable companion to UG and PG students of social sciences, this book will enable readers to identify research problems, carry out researc...

The book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s observation...

Principles of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work covers funda...

The book explores the friction between people with different gender and sexual identities in organizations. While organizations genuinely want to p...

This revised edition of the well-known text provides a comprehensive and well-balanced overview of the entire spectrum of activities in merger tran...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital ...

Can the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the key influencer when compa...

International Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business communicati...

The book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employees State Insurance, mo...

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to cu...

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to cu...

The #1 New York Times bestselling author of The Earned Life, Triggers, MOJO, and What Got You Here Won't Get You There. Are you looking to revolu...

Dr Udai Pareek, one of India’s most influential social scientists of yesteryears, has changed the thought process of many organizations and individ...

What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? Is it th...

Courses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of indire...

GIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Centre offering a detailed overview of the IF...

How can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddeveloping your auth...

An engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing economies. The predominant understanding...

While there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswered questions con...